Here to help you grow.

The FPG Equipment Financing Growth Playbook 

Get the strategies top-performing vendors use to close faster and sell more.

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 Download Now

Close More Deals. Grow Your Sales. Lead with Financing.

Only 11% of vendors start the conversation with financing, and it’s costing them.


The FPG Equipment Financing Growth Playbook shows you how to turn financing into your most powerful sales tool.
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Why This Playbook Matters

You’re not just selling equipment — you’re selling possibilities.


If you wait until the end to talk about payment options, you risk losing the sale. This guide shows you:

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Drive Value with Financing

How to introduce financing from the start (without sounding pushy)

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Sales Training Tips

How to train your sales team to use financing as a closing tool

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Objection Responses

How to overcome objections before they happen

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Increase Sales Efficiencies

How to increase deal size and speed — without extra effort

Partnership Based on Trust

We’ve re-engineered equipment financing to fit the way you sell — fast, flexible, and human.

With FPG, you get:

✔ Direct lender with in-house underwriting

✔ Access to 50+ specialized funding sources

✔ Digital-first tools with human-first support

✔ Straight-through processing to close deals faster

✔ Real people behind every deal, not bots or algorithms

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of U.S. businesses used financing for equipment in 2023
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of small businesses are more likely to buy when financing is offered at the point of sale
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Vendors who lead with financing close deals up to 25% faster

Partnership for Growth

Real People. Real Expertise. Real Growth.

FPG simplifies equipment financing and working capital through flexible structures, fast decisions, and relationship-first support. When it comes to financing to grow your business, it's not just about speed and efficiency; it's about partnership.

At FPG, we believe in the power of people to overcome even the toughest of challenges. That's why we offer a human approach to equipment financing and business lending solutions. Our flexible financing options, combined with expert guidance, will help you grow your business and achieve your goals.

 

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Start Closing More Deals Today

 

The FPG Equipment Financing Growth Playbook is free — and it could change the way you sell forever.

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